Bringing to life the story of the Ricemonsters

New launches and holiday promotions were supported with short stories, boosting awareness and encouraged followers to engage with the characters. Animation brought Noodoll’s ideas to life, playful or serious, while reflecting their values of friendship, and kindness.

Custom digital and printed stickers complemented launches. It added interest to their social posts and encouraged engagement, while also providing a playful touch for customer orders.

With over 100 unique characters, maintaining consistent styles was essential for visually cohesive storytelling. A character guideline was developed to align common features and ensure consistency for both current and future characters.

Their social content became more vibrant, moving beyond just product promotion to sharing stories that resonated with their followers, highlighting Noodoll’s belief that there is a friend for everyone.