Martel Instruments
Showcasing new technology in a specialised environment
digital
illustration
infographic
Martel Instruments introduced VIDA, a custom-built hardware solution designed to integrate with standalone lab equipment, ensure accurate results, maintain compliance with standards, and operate efficiently.
Featured in their brochure Focused On, the VIDA hardware required a clear, engaging visual to demonstrate how it functioned within the laboratory environment.
I researched the specialized lab equipment VIDA would interact with and created a series of isometric illustrations to recreate the lab environment. The visuals showed VIDA in context, clearly demonstrating its connection to on-site equipment as well as devices outside the lab.
After the brochure was published, the Martel Instruments team used the illustration as the basis for their 3D animated explainer video.
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